Our People

Staying ahead of an ever-changing marketplace takes skill and talent. At Be Media® our people bring a broad range of experience, education and backgrounds that give our clients diverse insights and a deeper collective understanding to every project. A demonstration of this is this sampling of our key personnel, whom only represent here the greater whole of innovators, specialists and technicians that is Be Media.

Mohammad Ahmadi, President and CEO of Be Media

Mohammad Ahmadi founded his company in 1998. Prior to that Mohammad served as Vice President of Design and Business Development for Edwards Technologies for many years. Believing that customers deserve more than "just the basics," Mohammad's philosophy of responding to clients' desires has been proven successful by generating many satisfied repeat customers. By creating the experience you want instead of forcing you to tailor your vision to fit a "cookie-cutter" solution; Be Media delivers technically advanced media systems that capture the imagination of today's sophisticated audiences while remaining reliable and easy to operate. Mohammad has been instrumental in the design and deployment of major A/V and show systems around the world and over the years has been honored with several prestigious THEA Awards which is presented by the Themed Entertainment Association for Outstanding Achievement in Themed Entertainment.

Neal Weinstock, Chairman/Chief Strategy Officer

Neal Weinstock is the principal of Weinstock Media Analysis (WMA), a consulting practice that produces syndicated and private market studies and analyses, specializing in the television and professional video industries. Clients have included virtually all suppliers to those industries, many broadcasters, production studios and facilities, and a great many investors and financial institutions interested in video technologies and services. He is also a founding partner and sales/business development director for a music industry start-up, MusicICON, based in New York. The company expects to release its first product in 2008. Weinstock was also co-founder and business development/marketing director of the Swiss fabless semiconductor company, BridgeCo. The company specializes in embedded media processors. He was Media Project Director at Frost & Sullivan, New York, where he created the firm’s first media analytics practice. He has also edited and written for many media industry magazines, and is the author of two books.

David Sayah, Vice President of Operations

With degrees in Industrial Management, Electronics and Computer Technology and a Masters Degree in International Relations, David provides "rock solid" and knowledgeable leadership for Be Media's technical operations. Because Be Media's primary business is the fabrication and installation of cutting-edge technology, these skills are not just desirable, they are essential. David has worked as an engineer, a teacher and a trainer in both academic and industry settings including Subaru-Isuzu Automotive. His extensive knowledge of workplace safety, advanced electronics and "people management" translates into peak efficiencies in Be Media's technical practices as well as a superior ability to convey complex concepts and skills effectively to the front line technical staff.

Gerard Azoulay, Director of Business Development, Las Vegas

Jerry came to Be Media after seven years at MC² as the Vice President of Technology and Entertainment for Tradeshows and Events. There he assisted in the design, procurement, vendor selection and implementation of the multimedia hardware and content creation for show floor clients such as Levi Strauss & Co., Pearson Television, Bloomberg, Agere Systems, Pioneer Electronics, LG Electronics and Lucent Technologies. Prior to MC², shortly before relocating to Las Vegas, Jerry completed a three year theme park project with Soundelux, assisting in design and overseeing installation and implementation of the multimedia systems in more than 10 attractions on three of the five islands at Universal Studios Islands of Adventure in Orlando, Florida. Since his arrival at Be Media, Jerry has managed, designed and supervised installations for Caesars Palace Las Vegas.

Kerry Doyle, Director of Marketing

With degrees in Corporate Communications, Mass Communications and a Masters Degree in Marketing, Kerry heads Be Media’s product line in message and sales management. As champion of all things ‘Be Media,’ Kerry handles all messaging with astute knowledge, having authored works on corporate language and public relations. Regarding the Be Media product itself, Kerry makes it priority of the company to adapt according to client, industry and sales expectations. Clients come to know her first as either conduit to the sales team or as resource to promote a completed project. Before joining Be Media, Kerry has built an impressive portfolio creating and implementing campaigns including those for Blue Shield of California, the Honda Civic and Element, the San Francisco Giants, the Oakland Raiders, and musicians Incubus and Santana.

Marianne Cheyne, Worldwide Sales

Marianne Cheyne represents Be Media on a global scale. Before joining Be Media in 2003, Marianne had established a solid background in the film-based attraction market. Some of her notable titles have included; Director of Marketing and Executive Director of Sales for Showscan Entertainment, and most recently, Vice President of North American Sales for Iwerks Entertainment, prior to its takeover by SimEx. Marianne remains active on various committees for the Themed Entertainment Association (TEA), the International Association of Amusement Parks & Attractions (IAAPA) and Trends in Leisure Entertainment (TiLE).