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Hard Rock Hotel & Casino

If gambling is the lifeblood of Las Vegas, then the Hard Rock Sports Deluxe at the Hard Rock Hotel and Casino puts the real "sport" in betting. At the newly-renovated bar and betting facility, guests can take their chances on horse racing, boxing, football, basketball, baseball, hockey, NASCAR, golf and any other sporting event that can generate a wager.

Be Media was commissioned to introduce innovative concepts and technologies that is expected of the lavish establishment. The result includes the installation of over 30 plasma displays, two state-of-the art rear projection systems, directional audio, satellite programming, and a comprehensive touchscreen control system making it easy for any authorized staff member to pick an event, push a button, and have everything in place.