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Aladdin Resort & Casino / planet hollywood

Las Vegas, the city that never sleeps, presents a challenge when you need to get your message across. For the award-winning Aladdin Resort, large screen LCD signage was the choice for letting people along the strip know what was going on at the hotel and casino.

The Aladdin turned to long-time colleagues of Be Media, The WOW Factor, to design stunning graphics and message management for their three outdoor LCD screens. The WOW Factor, in turn, asked Be Media to create the head-end control system for delivering the content and controlling the screens. The combined effort resulted in The Aladdin having beautiful signage that tells a stunning visual story.

In 2006, the Aladdin was purchased and re-developed into the new planet hollywood resort and casino (sic).