Retail »
Mattel - Hot Wheels

When the world’s largest toy retailer decided to open a flagship store right in New York City’s Times Square, it had to be spectacular. As a result, retail giant Toys ‘R Us® built a magnificent, three-story monument to the world of children, fun and play.

Scenic fabrication firm, Scenery West turned to Be Media to help create a display for Mattel's very popular Hot Wheels area. Utilizing custom-built, free-standing, kiosks with sound directing speakers, Be Media created a small “media island” in the midst of the chaotic and always busy store. By utilizing technology that allowed for very discrete delivery of the specialized content, Be Media was able to help Mattel® tell the Hot Wheels® story without distraction on beautiful large screen displays and with sound that delivers.