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Saleen

This DIGI Award winning project has created a unique shopping experience that will undoubtedly set a new standard in the automotive and the retail industry. A perfect testament to technology complimenting environment, the immediate impact when entering is of two worlds: The Saleen Lifestyle and Technology.

The vehicles, information displays, ‘N2O’ bar, simulator and retail areas are each peppered with innovative technologies designed to immerse one into the experience with sites, sound, and server driven interactives. The focal point is synchronized video wall comprised of 12 / 50” high-def plasma displays that present individual images, a solid mural, and a fluid, single presentation display.

The result is an approach to retail that feels more like an attraction.